ADAM - Brussels Design Museum

M E N U

PANORAMA

A History of Modern Design in Belgium

The exhibition brings an overview of a hundred years of modern design in Belgium. Starting with the world-famous Art nouveau style at the turn of the nineteenth century, it covers the social aspirations of the interwar avant-garde movement, the pedagogical experiments at the La Cambre school, the post-war design craze, the promotion of modernist Belgian design by the Brussels Design Centre and the impact of the environmental crisis in the 1970s. Through objects, graphic material, pictures and original film fragments, the exhibition showcases the multiple faces of modern design in Belgium: infused with social ambitions to improve everyday life, as an economic tool to boost the national economy and as a marker of the Belgian nation on large international exhibitions.

Belgium is not generally immediately associated with design. Nevertheless, design is intertwined with the country’s history: art movements such as Art Nouveau were born here, and iconic events such as Expo 58 were created under the flag. Panorama reveals this design history and shows how design was used by the Belgian state in different ways throughout history.

Press Activities
Place de Belgique - Belgiëplein - 1020 Brussels | T +32 2 669 49 29 | Every day from 10am to 6pm [closed tuesdays] | More info